Presenting Solutions That Scale.
Take Hold began with a simple idea: that the best moves are made with confidence and consideration, not hesitation. The name was lifted from the tagline of a favorite pair of climbing shoes, but the philosophy runs deeper. On the wall, you learn quickly that looking back in doubt can cost you your grip. But if you move forward with clarity, balance, and trust in your instincts, you’ll find your way up.
Climbing taught us more than timing and trust—it reminded us to always show up with a beginner’s mindset. To stay curious, stay humble, and to never stop learning new things. That same mindset shaped the foundation of Take Hold when we launched in January 2020: build what you need to reach the next hold—but stay light, stay nimble, and keep growing.
We also wanted to build something more human. An antidote to agencies that feel overly polished but disconnected. A place where trust runs both ways, where people come first, and a place that prioritizes relationships and results.
We work with founders, marketers, and teams who move fast and think big. Whether it’s building systems that reduce busywork and unlock revenue, crafting brand language that lands, or designing campaigns that connect—everything we do is rooted in clarity and built to move. We don’t sell pre-packaged products; we design thoughtful, flexible solutions that solve real problems and create real business impact.
Because when you take hold of the right idea—and trust yourself to move forward—the next move is already within reach.
Caitlin Burns
Founder & Principal
Cait Burns is the founder and creative force behind Take Hold, a Minneapolis-based agency built on clarity, momentum, and a human-first approach to strategy and design. With over a decade of experience in digital marketing and brand development, Cait has led content, SEO, and creative strategy for companies ranging from early-stage startups to global platforms. Her work is grounded in sharp thinking and intentional execution—always with an eye toward real business impact.
A natural systems thinker, she’s known for designing smart, usable tech stacks that bring clarity to chaos—introducing automation where it matters and building behind-the-scenes infrastructure that makes everything work better. Whether she’s mapping workflows or fine-tuning a brand voice, Cait approaches each project with an eye toward long-term impact and practical results.
Outside the office, Cait is a pun loving wordplay enthusiast, a meticulous curator of mood-specific multi-genre playlists, and a competitor in the hunter-jumper equestrian circuit. Whether she’s crafting a brand voice or navigating a jump course, she brings the same mix of precision, creativity, and unshakable focus.
At Take Hold, Cait leads with clarity and delivers with purpose—helping brands find their footing, build momentum, and take hold of what’s next.